Your Generic Schema is Useless: New Research on What it Really Takes to Get Cited by AI
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Kurt Fischman
Founder, Marshal
Kurt is the CEO of Marshal, the Managed Agent Operations company that designs, deploys, and operates AI agents as critical infrastructure for founder-led businesses.
Articles by Kurt Fischman
What is AI Search Optimization? A 2026 Guide for Business Owners
AI search optimization is the engineering discipline that structures digital content for citation by large language models and AI-powered search engines. It targets inclusion in synthesized...
Modular Knowledge Objects: Optimizing Content for the AI Era
A modular knowledge object is a discrete content unit architected for machine retrieval rather than linear reading. Modular knowledge objects restructure information into atomic, self-contained...
How AEO Rewires the Buyer Discovery Journey
Answer engine optimization (AEO) is a discipline that remaps buyer discovery from click-based funnels to AI-mediated surfaces where large language models, AI overviews, and answer engines compress...
Engineering Content for the Age of Algorithmic Literacy
Algorithmic literacy is the operational capacity to engineer content that satisfies both machine retrieval systems and human decision-makers. In an era where 40-50% of organic search traffic is...
How To Place AI Search in Your Funnel Without Wasting CAC
AI search is not a separate channel waiting for its own line item. It is an answer layer already draped across your entire funnel, shaping how buyers discover, compare, decide, and implement. This...
How to Evaluate AI Search as a Revenue Lever for Your Business
AI search is not a speculative technology bet. It is a revenue channel that intercepts natural-language intent, reduces discovery friction, and converts earlier in the buyer journey than...
Evolution of the Search Stack: From Blue Links to LLM Answers
The search stack has undergone a structural inversion. What began as a crawl-index-rank pipeline for sorting documents by link authority has become a retrieve-generate-cite pipeline for...
llms.txt: What You Need to Know
llms.txt is a lightweight, machine-readable markdown file placed at a site's root that tells large language models what a brand is, where to find clean source material, and how to cite it...
Understanding a Canonical Identity Registry
A canonical identity registry is the single, machine-readable record of who an organization is, expressed as stable identifiers, typed attributes, and resolvable links to external knowledge...
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