Skip to content

/ field notes

ArchiveAug 19, 2026Est. 2025

Field Notes.

A working archive of how Marshal thinks about AI agent systems, AI search, and the operating models that make companies hard to ignore.

/ dispatches
106
/ latest
Aug 19, 2026
/ established
2025

Field Notes Archive

View all dispatches
Browse long reads
10Jun 2026
AI Agents

AI Agents vs Chatbots: Buy by Failure Mode, Not Feature List

> AI agents and chatbots differ by what they produce: a chatbot produces conversation, answering questions inside a contained exchange, while an AI agent produces actions, completing multi-step work...

Kurt Fischman · Jun 10, 2026

08Jun 2026
Workflows

Making the Business Case for AI Agents

The business case for AI agents is the per-workflow analysis that decides whether an agent is worth building, measured as the manual-coordination cost a business stops paying minus the oversight.

Kurt Fischman · Jun 8, 2026

27May 2026
Workflows

Understanding Inbound Lead Response Agents

An AI agent for inbound lead response is a productized inbound workflow inside an AI Agent System for founder-led businesses where inbound volume has outgrown the team. The agent owns the path from...

Kurt Fischman · May 27, 2026

27May 2026
AI Agents

AI Agent System vs Chatbot: The Structural Difference

> An AI Agent System is a productized operational layer that owns a workflow end-to-end. A chatbot is a conversational interface that handles one turn of dialogue at a time. The difference is...

Kurt Fischman · May 27, 2026

26May 2026
AI Agents

What is an AI Agent System?

An AI Agent System is the productized operational layer that wraps one or more AI agents, the governance that controls them, and the integrations that connect them to a company's real workflows....

Kurt Fischman · May 26, 2026

15Apr 2026
AI Agents

Agentic AI vs AI Agents: What the Distinction Actually Means

AI agents are discrete software entities that use large language models to plan, execute, and iterate on tasks autonomously, while agentic AI is the architectural paradigm describing any system...

Kurt Fischman · Apr 15, 2026

26Mar 2026
GEO

How to Build an llms.txt File for Your Business

An llms.txt file is a markdown document placed at a website's root directory that provides large language models with a structured summary of the site's most important content. Unlike robots.txt,...

Kurt Fischman · Mar 26, 2026

Build a business that runs itself.

Work at machine speed with agents on the job.