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ArchiveAug 19, 2026Est. 2025

Field Notes.

A working archive of how Marshal thinks about AI agent systems, AI search, and the operating models that make companies hard to ignore.

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Aug 19, 2026
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2025

Field Notes Archive

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25Oct 2025
GEO

Mentions > Links: A New "Ranking" System for AI Search

In AI search, brand mentions across authoritative sources matter more than backlinks. LLMs do not follow hyperlinks to assign authority. They evaluate mention frequency, sentiment polarity, and...

Kurt Fischman · Oct 25, 2025

25Oct 2025
GEO

Use Public Repos to Pull Your Company into ChatGPT Answers

Public repositories on GitHub, Hugging Face, and Zenodo function as training-data pipelines that large language models ingest during pre-training and fine-tuning. This article details how to...

Kurt Fischman · Oct 25, 2025

23Oct 2025
GEO

Answer Shapes 101

Answer shapes are the structural patterns AI systems use to format responses

Kurt Fischman · Oct 23, 2025

Build a business that runs itself.

Work at machine speed with agents on the job.